Customer Case
See how CAINTÉ grew 1.881% in 6 month
Growth through paid social, innovation of the whole marketing strategy and conversion rate optimization.
Industry
Jewelry for men
Goal
Scale CAINTÉ to an international brand
1.881%
Revenue & profit increase
€150 > €4.000
Daily ad spend
54%
AOV increase
Challenges
CAINTÉ came to us with a desire to take their brand to the next level. Previously, they found it incredibly cumbersome when they were advised that Trustpilot and discount codes were among the best selling-points. Similarly, they did not feel that an agency had yet demonstrated the understanding of their brand that was necessary to scale up. Therefore, the CAINTÉ team sought our help and after a thorough onboarding process, where we reviewed creative briefs, target audience insights and other documents we require to be completed, we quickly identified the bottlenecks that were preventing CAINTÉ from growing at rocket speed.”
How have CAINTÉ become a international brand?
- Creative Angle: One of the biggest leverage points for CAINTÉ was finding their creative angle. Where previously it was characterized by Trustpilot, discount codes, and the like, we flipped marketing on its head so that people should fall in love with the brand's vibe and gain value through inspiring creatives that discuss how our persona can improve themselves - before a Call-to-Action (CTA) pops up about a purchase. Often, the customer does not know that it is an advertisement before our Call-to-Action pops up.
- Improved Funnel Execution: There had to be a common thread from advertisement to website, and likewise, we needed to play on the right psychological triggers to best improve our conversion rate. The creative angle on the ads became very pathos-driven, therefore it made sense for us to support the ads with a lot of logical buying reasons to improve the conversion rate. Among other things, we implemented a "killer value proposition", so we really framed that CAINTÉ's jewelry is the right jewelry for you if you want to stand out from the crowd. Trustpilot reviews and social proof were used to remove any fear that may be associated with a purchase. Last but not least, we implemented urgency and an irresistible "offer" in the form of a 3 for 2 price.
- "TikTok & the Rest of the World: TikTok (& Instagram Reels) have transformed CAINTÉ's creative angle. With the motto "Don't make Ads, Make TikToks" as a mantra, the focus shifted to organic, relatable ads. "Glow up videos," "mood videos with product placement," and "creator videos without speech," coupled with the use of TikTok's "Spark Ads" and Instagram's equivalent feature that allows the use of profiles other than CAINTÉ to promote the brand, made it really easy and intuitive to make the ads feel organic. Since none of the creatives use speech, but focus solely on music, environment, and the persona in the creative, it also became possible for us to scale abroad. It can be said to have been a success, as people today are buying from all over the EU, Asia, the USA, and the rest of Scandinavia."
Performance marketing or branding agency?
At FABO, we always say that 80% of our service is about creating good marketing and 20% is about the execution in the ad administrator. We call it performance branding as we take the best aspects from both worlds. In collaboration with CAINTÉ, as well as our other clients, we achieve success if the client achieves success.
"Fabo works with marketing in a completely different way than other collaborations we've had in the past. Since we started working together on December 25, 2022, we have already, as of March 18, 2023, generated 80% of LAST year's entire turnover."
Mathias Larsen – Founder & CEO of CAINTÉ
A strong collaboration has resulted in CAINTÉ experiencing significant growth since the above quote was written on March 18. At the moment, we are generating the same turnover in ONE MONTH that CAINTÉ did for the ENTIRE last year, and ad spend has been profitably scaled to + €4.000 per day across Meta, TikTok, and Google.
Frederik Wind
Published 19/06/2023
