Customer Case

Here's how we grew revenue by 62% for Astralis Nexus within the first 3 months.

Was it profitable for Astralis to expand their channels mix with other media than FB & IG? Indeed.

Flagship store & Eventcenter
Scale amount of bookings online B2C & B2B + increase LTV


Revenue increase 3 month into the cooperation


Conversion rate pr. click


CPA decrease

Astralis is a leading esports organization, currently operating eight teams under the Astralis brand; in Counter-Strike (CS:GO), League of Legends (LoL), Rainbow Six: Siege (R6), Fortnite, and FIFA. Astralis Nexus opened on 29 June 2021 as a flag store and event center.

In December 2019, Astralis became the first publicly listed team owner in esports, as the company was listed on Nasdaq First North Growth Market.

Through a pioneering approach to performance and by advocating a positive, balanced lifestyle, the Astralis Performance Model has proved groundbreaking in the esports industry. Their strategic performance approach is a base value throughout their organization, as well as the basis for developing all teams under a shared performance-, branding- and business- model.

In this Case study you’ll read about how we helped this extremely talented company/team to attract more people to Astralis Nexus and communicate Astralis purpose more efficient: “‍To champion the positive potential of gaming by providing a guiding star for aspiring gamers worldwide through example”

How we grew revenue by 62% for a well-known brand: Astralis Nexus

Astralis came to us with a wish of getting their paid ads managed by a partner who 1. Had the know-how 2. Understood the brand 3. We’re trustworthy, agile, and proactive 4. Didn’t allocate the case to a junior consultant after the contract was signed ☝️

External partner or growthpartner/freind?

Before Astralis had worked with a lot of bigger agencies. Unfortunately, they sometimes found themselves stuck between a contact person and a paid social consultant. Their wishes were not always communicated correctly inhouse from the other agency and they found themselves in need of someone who were able to act quickly.

"We’ve kept the customers, increased LTV and increased revenue with 62% even after we’ve turned of paid advertising… They were extremely serious, answered quickly and we will recommend Fabo to anyone looking for a growth adventure without equal."

The cooperation between Astralis and Fabo has led to more than just great results. Like other cases we sometimes find ourselves becoming friends with our clients. Probably one of the reason we’ve visited Astralis Nexus several times where all have not been for business purposes. We believe that is a result and combination of: Great results and a worked through delivery of the bought service, good expectations alignment and most importantly, good communication.