Customer Case
Here's how we grew revenue by 62% for Astralis Nexus within the first 3 months.
Was it profitable for Astralis to expand their channels mix with other media than FB & IG? Indeed.
Industry
Flagship store & Eventcenter
Goal
Scale amount of bookings online B2C & B2B + increase LTV
62%
Revenue increase 3 month into the cooperation
10%
Conversion rate pr. click
91%
CPA decrease
Astralis is a leading esports organization, currently operating eight teams under the Astralis brand; in Counter-Strike (CS:GO), League of Legends (LoL), Rainbow Six: Siege (R6), Fortnite, and FIFA. Astralis Nexus opened on 29 June 2021 as a flag store and event center.
In December 2019, Astralis became the first publicly listed team owner in esports, as the company was listed on Nasdaq First North Growth Market.
Through a pioneering approach to performance and by advocating a positive, balanced lifestyle, the Astralis Performance Model has proved groundbreaking in the esports industry. Their strategic performance approach is a base value throughout their organization, as well as the basis for developing all teams under a shared performance-, branding- and business- model.
In this Case study you’ll read about how we helped this extremely talented company/team to attract more people to Astralis Nexus and communicate Astralis purpose more efficient: “To champion the positive potential of gaming by providing a guiding star for aspiring gamers worldwide through example”
How we grew revenue by 62% for a well-known brand: Astralis Nexus
Astralis came to us with a wish of getting their paid ads managed by a partner who 1. Had the know-how 2. Understood the brand 3. We’re trustworthy, agile, and proactive 4. Didn’t allocate the case to a junior consultant after the contract was signed ☝️
- Channel mix: When we got hired in, Astralis had a big deck of professionelt/corporate content prepared which was ready to be launched B2C & B2B. With our initial know-how within the different medias, we agreed to test the pro content vs TikTok content B2C and run the more professional content B2B. From this we saw a 91% decrease in CPA from TikTok content compared to the pro content B2C, and a very satisfying cost per MQL B2B(Marketing qualified lead). This channel mix, and testing set-up was crucial for the efficiency of our marketing efforts/spend and laid the foundation for content iteration to make our future content choices even smarter/better
- Content iteration: Our primary revenue driver was TikTok. So after the channel mix was certain, we doubled down on the TikTok B2C and started the content iteration process: The right offer, the right USP's, the right landingspage. Every stone got turned and that eventually led us to a 10% conversion rate pr. click from TikTok which is extremely high (and profitable).
- Conversion Rate Optimization: We know that paid social isn't "just" paid social. There are various different factors that affects the performance on paid social and we try to utilize them in order for our paid budget to work the best. One of these things we're our website and landingspages. We needed to better the conversion rate. From a simple landingspage (the frontpage) to dedicated landingspages for paid social, we 6X the conversion rate and we're able to scale ad spend profitably.
External partner or growthpartner/freind?
Before Astralis had worked with a lot of bigger agencies. Unfortunately, they sometimes found themselves stuck between a contact person and a paid social consultant. Their wishes were not always communicated correctly inhouse from the other agency and they found themselves in need of someone who were able to act quickly.
"We’ve kept the customers, increased LTV and increased revenue with 62% even after we’ve turned of paid advertising… They were extremely serious, answered quickly and we will recommend Fabo to anyone looking for a growth adventure without equal."
The cooperation between Astralis and Fabo has led to more than just great results. Like other cases we sometimes find ourselves becoming friends with our clients. Probably one of the reason we’ve visited Astralis Nexus several times where all have not been for business purposes. We believe that is a result and combination of: Great results and a worked through delivery of the bought service, good expectations alignment and most importantly, good communication.
